Keyword Research

Keyword research is a crucial aspect to multiple components of a successful online enterprise. From search engine optimisation (SEO) to pay-per-click (PPC) ads and conversion rate optimisation (CRO) to link development, using the perfect set of keywords could mean the difference between success and failure.

Keyword research is the synthesis of your product and audience. It bridges the gap between market research and competitor analysis, and offers a direct route to prospective customers. At Highlanderweb.co.uk, we recognize the vital nature of keywords and have developed a comprehensive process to extract the most optimal keyword for each of our clients.

After deciding on a set of keywords, we extrapolate them further to generate anchor keywords, latent semantic indexing (LSI) keywords, key phrases and long-tail keywords. Keyword research tools like Google Trends and Keyword Planner are effective tools for large, established brands or merchandises, but they fall short for emerging products and less popular niches. However, we have proprietary techniques which enables us extract keywords from the most obscure genres.

Content development and creation also relies heavily on keywords, and generating a keyword table allows writers and copywriters to develop and write relevant content which resonates with the supplied keywords. This in turn ensures consistency with your entire SEO, PPC and CRO campaigns.

The keywords can and will also be used for your social media campaign. A single keyword phrase can launch an avalanche of Retweets and Likes, and funnel potential customers to your website.

As a bonus, these keywords will come in very handy at marketplaces such as Amazon. Search queries at large marketplaces tend to be similar to those found at search engines, and having the right keywords in product listings and description can instantly increase your product’s visibility.

Needless to say, keywords with the highest search volume or most expensive price don’t necessarily indicate they are the best ones for your business. This is where our expertise comes in. If you would like to tap into our wealth of expertise, get in touch with us today for a free consultation.